"The Americans Ad Concept Sketches" by Sam Spratt

FX approached me a few months back to develop some early conceptual advertising sketches and art direction for them to promote their new show about KGB agents living undercover in the US during the Cold War, “The Americans”. While I have design documents filled with dozens of sketches, color treatments, and mockups, these are two of the directions we considered going in early on. The more graphic/screen-print-esque approach with the close-up was a first for me. It was amazing to work with Todd Heughens and Frank Okenfels III to shoot reference of the stars — Keri Russell is amazing. I saw the pilot of the show a ways back and it’s genuinely fantastic, I highly recommend tuning in tonight.